Faust Wines
Faust had cred as a wine label, but needed to increase brand recognition to expand nationally & to succeed with their first IRL tasting room.
We enacted a comprehensive strategy to move Faust from label to lifestyle—expanding its wholesale visibility and brand reach, while making Faust Haus the next “it” destination in wine country.
METHOD
Strategy / Strategic Planning
Media & Influencer Outreach
Events & Experiences
Strategic Partnerships & Collaborations
Communications Consulting & Advisory
NO. 4 ON WINE SPECTATOR
out of top 100 wineries
4 BILLION
IMPRESSIONS
in under 3 years of TJC partnership
+30% TRAFFIC & VISITATION
forecasts exceeded in opening year
INCREASED CONSUMER
SPENDING
every year following the opening
Our multifaceted marketing and communications program started with raising the visibility of the brand by activating key lifestyle and wine press across the U.S. Once we had the attention where we wanted it, we engaged tastemakers across industries (not just wine) for the launch of Faust Haus in Napa. We then drummed up engagement of influencers across the country through the brand’s Pact Society, an events and media/ambassador program. Now this esteemed wine label is both a destination and an obsession.
Interior photography by: Douglas Friedman
Product photography by: Alina Tyulyu
