Enzo Olive Oil
Enzo needed to grow olive oil sales and break through the noise of a market that said “it’s just oil.” They turned to us to tell their multigenerational organic farming story, while educating consumers on what better olive oil even means—and why they need it.
METHOD
Strategy / Strategic Planning
Media Relations
Messaging & Storytelling
Influencer & Tastemaker Relations
Affiliate PR & Management
COLD-PRESSED
HEADLINES FROM
Forbes, Food & Wine, et al
341% SPIKE IN
SALES
following a single affiliate placement
8X CONVERSION
RATE
compared to the industry average
105%
REVENUE GROWTH
from TJC’s affiliate program alone
We brought ENZO’s farm-to-table story to top food media through highly focused and strategic press outreach. Then, through our influencer program, TJC targeted home cooks, lifestyle bloggers, and wellness tastemakers to increase desirability and visibility, specifically for the company’s DTC platform. In 2021, we launched ENZO’s first affiliate program to directly drive sales. Through a DTC- focused, multifaceted PR program, we’ve become strategic brand partners to ENZO, partnering with the executive team on marketing and brand decisions while building awareness and sales (and, of course, tasting lots of delicious olive oils, nut butters, jams, and granola in the process).
Food photography by: Erin Scott
