Jacobsen Salt Co.
How do you turn an ancient commodity—salt—into a must-have product with a cult following? We started with the story.
Jacobsen Salt Co. is our longest-running client partnership. We first teamed up with them in 2015 to help the brand increase its media presence. Our challenge was simple yet profound: We needed to teach consumers what “good salt” was, and show them that this American-made salt was worth its, well, salt.
METHOD
Strategy / Strategic Planning
Messaging & Storytelling
Media Relations
Influencer & Tastemaker Relations
Strategic Partnerships & Collaborations
Communications Consulting & Advisory
“SALT KING
OF AMERICA”
per Bloomberg
200%
YOY GROWTH
in brand awareness, on average
every year
PRESS, TV SPOTS AND
PARTNERSHIPS
42% INCREASE IN
ONLINE SALES
on one day—the largest sales day
to-date—following a single online show release
Over the past ten years together, our approach has grown with Jacobsen’s business and our efforts holistically support the company’s evolving needs. From launching specialty products and cementing collaborations to growing the company’s wholesale and DTC channels—we’ve helped Jacobsen’s grow more than 370% since the start of our partnership.
Growing Jacobsen’s salt from an underrated commodity to a modern-kitchen staple is one of TJC’s proudest achievements. Jacobsen’s changed the way people taste food. We made sure that the world came along for the ride.
Photography by: John Smith
“With The James Collective, Jacobsen Salt Co. has achieved sustained, sustainable growth as both a brand and a business. Like many emerging brands, there have been plenty of learnings and shifts in how we have steered the business over the years. Throughout these growth stages, we've looked to TJC for their partnership, strategic counsel, leadership, and as the PR expert on our team. They are an integral part of the company's success, and we can't recommend them enough!”
Kelsey Harris, Director of Marketing
