Collective Thoughts
What is the Marketing Funnel? And Where Does PR Fit in it?
What is the marketing funnel? How can we use the marketing funnel to make smart PR and marketing decisions?
Public Relations Strategies for Luxury Food and Beverage Brands
How to do public relations and marketing effectively as a luxury brand
How to Choose the Right Sized PR Agency
How to choose there right PR agency for small to medium sized businesses
How to do PR for Your Own Business - and When to Hire
The basics of promoting your own brand, and key signs that it may be time to outsource
The 2024 Food, Beverage, and Lifestyle Trends We’re Most Excited About
The TJC staff’s take on what trends to look out for in 2024
Beyond Influencers: The Power of Tastemakers and Gatekeepers
Looking to make a bigger impact? It may be time to elevate your partnership strategy beyond traditional influencer engagements
How to Land Media Coverage for your Food and Beverage Brand, From a Journalist’s Perspective
Insider tips from journalist Aly Walansky on how to best work with the media to optimize your chances of landing brand coverage
Mastering the Art of Holiday Influencer and Media Mailers for Seasonal Sales
How to capture attention and create brand awareness during key traffic periods
How to Leverage Festivals and Trade Shows to Grow Your Brand
Leverage events to grow your CPG, food, wine, or travel brand
How (and When!) to Hire a PR and Communications Agency
When—and how—businesses should hire and onboard a PR agency
Why Hire a PR and Communications Agency?
Considerations to take when hiring a PR agency (part 1)
5 Tips for Generating Buzz About Your CPG/Food Brand
For growing CPG food brands, generating buzz about your product is an essential ingredient for success.
The James Collective’s 10 Favorite 2023 Trends in Food, Beverage, and Travel
TJC rounds up the top food, beverage, and travel trends to watch in the new year.
How to Garner Media Coverage as a Growing Food, Beverage, and Hospitality Business
How to Pitch Media Successfully as a Growing Food, Beverage, and Hospitality Business
Holiday Marketing: How to Land Your Product in Gift Guides
Tips on using PR and marketing for food, beverage and wellness brands during the biggest sales period of the year
PR Net Top 100 Agencies: 2022
The James Collective named one of the top 100 agencies in the country (and beyond!)
How to Build and Promote an Effective Brand Collaboration
Brand collaborations are an effective tactic for brands to communicate their values while introducing themselves to new, likeminded consumers or audiences
Tracking New Marketing Trends: Our Favorite TikTok Foodie and Lifestyle Content Creators
Reaching the right customers where they consumer information: Using Tik Tok to track foodie trends