PR for AI Visibility
GEO is the new SEO, and it works better with strategic PR.
In 2026, 68% of Google searches ended without any clicks to the website—an alarming rate changing the digital landscape. This you get one shot to attract and engage a customer, meaning that clear, consistent and citable content matters now more than ever.
Enter Generative Engine Optimization (GEO) bringing in the “new normal” to how your brand gets discovered by LLMs like ChatGPT, Claude, Perplexity and Google AI Overviews. It increases your brand’s mentions across AI search engines, reaching the right audiences with accurate and on-brand recommendations.
At The James Collective, we see AI visibility as a channel for great storytelling—never a replacement for it. Today, we introduce our new PR for AI Visibility offering, built to ensure your creative, human-led brand remains a priority.
Here’s the good news: the PR tactics that build your reputation with press and consumers build discoverability with AI too.
How do I get my brand recommended on AI platforms?
We’ve been in countless meetings where we’ve been asked that exact question: “How do I show up on AI?” At The James Collective, our approach comes in two parts, with each designed to work seamlessly with your broader brand communications & PR strategies.
01 - The James Collective’s GEO Visibility Audit
Every great strategy starts with knowing where you stand. We use our proprietary audit framework to examine how your brand actually shows up across AI platforms. From there, we identify and test prompts suited to your brand plans.
Ultimately, we recommend how we can collectively improve your accuracy, consistency and discoverability on LLMs, benchmarked against your competitors and your business goals.
Accuracy + frequency of brand recommendations = discoverability
02 - The James Collective’s PR for AI Visibility
From there, we take a brand-first approach to an AI-focused PR strategy centering on owned content, media and press to ensure your brand is recognized (or ‘discovered’), cited, and recommended by AI while keeping the integrity of your brand equity. Through our PR for AI Visibility program, we:
Tell your brand's story to consumers, media and AI—the right angle to the right audiences
Plan owned content with consistent messaging and tests prompts at every touchpoint
Earn on-brand media coverage built to be discovered, quoted and cited by AI
Build partnerships with trusted third parties and likeminded brands to build consensus and citations
Recommend technical optimizations via our partner third party digital agencies, who can ensure that your website and branded content is AI-ready
Ultimately, your brand voice, aesthetic, goals and audience always come first.
Let's talk about how this can help your brand show up where your future customers are searching.
Are you looking for a PR agency for AI Visibility? Email us at hello@thejamescollective.com to set up a time. We’d love to hear what you have in mind and see how we can support you.