1 Hotel
1 Hotel needed to increase brand visibility and drive business to its new 5-star hotel on the Embarcadero. But while the hotel itself shone bright, San Francisco was in the midst of a post-pandemic slump.
We introduced this newcomer to hyper-local San Francisco with storytelling and press that made the brand feel right at home. Along the way, the city itself got back its luster.
METHOD
Strategy / Strategic Planning
Media & Influencer Outreach
Strategic Partnerships & Collaborations
Events & Experiences
125+ HEADLINES
of opening press & influencer coverage
THE NEW YORK TIMES
CN TRAVELER
TRAVEL & LEISURE
Collaborating closely with multiple agencies across the hotel brand plus regional travel boards, we strengthened 1 Hotel’s national and global reach while solidifying its place in the local SF scene. We formed key partnerships with beloved regional brands across industries—wine, fashion, parenting, design—that immersed 1 Hotel in the local community, making it a coveted destination for travelers with SF in their sights. Our media strategy garnered prestigious national and local press, including a New York Times placement positioning the hotel as SF’s next “it” destination and the city itself as a star on the rise.
Photography by: Aubrie Pick
