founder + principal
Alison Seibert has spent her career learning about, promoting, and growing organizations. She founded The James Collective to bring a personal and effective—yet different—integrated approach to both her established and growing client partners. A natural connector with an innate sense of curiosity cultivated through her daily life and her extensive travel and work abroad, Alison brings to her clients ten years of strategic PR/marketing experience coupled with business acumen acquired through her International MBA. She is committed to building long-lasting client partnerships and collaborating to implement the best strategic and creative work for the brands, people, and products in which she deeply believes.
Ashton McLeod is an experience seeker with a passion for connecting people to new places and lifestyle opportunities. A Florida native, Ashton earned her B.S. in Public Relations from the University of Florida, College of Journalism. There, she cemented her love for storytelling and the hospitality industry through involvement in Food Network & Cooking Channel South Beach and New York City Wine & Food Festival. Having previously directed integrated marketing programs for restaurant and hotel clients, Ashton brings strategic expertise and passion to The James Collective. In her spare time, Ashton also serves on the New York Cares Rising Leaders Council as the Marketing + Social Media Chair. She is committed to aligning herself with brands, products and people to tell their unique stories across multiple platforms.
Kelsey Sweeting is a Northern California native, but attended New York University where she earned her BFA in Dance at the Tisch School of the Arts with a minor in Business Studies. There, she fell in love with city life and the exploration it ignited. She has a hunger to travel, create new experiences, and constantly be challenged. Kelsey merges her artistic training with business background to help companies tell the stories that bring their brands and products to life.
The James Collective partners with a team of consultants that varies based on client needs and brings deep experience in social media, web design, branding, and marketing.