The 101s of affiliate marketing for growing food & beverage brands.

The James Collective shares tips on how brands can leverage music festivals for their marketing campaigns.

At The James Collective, we’ve evaluated these measurement tools and created a process that measures both outputs and outcomes, while understanding the need to measure short term successes and also build long term awareness, brand equity, and marketing pull.

Our team weeded through trend reports from key voices + leading brands in food, beverage and travel to make our picks for the trends and changes we’re most excited about. Sharing a few of our hand-picked favorites here.

Why we will always give a percentage of our profits to non-profit organizations doing great work for the future of women, girls, the planet and social justice + equity.

The James Collective’s team of food & wine PR experts share how they’ll be celebrating Thanksgiving this year.

We eat, drink, live and breath in the travel and food industry—here are all the places our team can’t wait to visit as the seasons change.

If you’re looking to expand your reach, tap into new audiences and increase sales, here are steps to build an impactful PR and marketing program

Tried-and-true communications tips to help companies best prepare to navigate crises.

How do we build a post-COVID, employee- and client-minded business that harnesses the power of both technology as well as human connection?